Hoi An and Da Nang are two adjacent cities, yet they contrast in terms of their pace of life. While Da Nang is a modern, dynamic, and economically vibrant city, Hoi An serves as a haven for preserving and developing Vietnam's unique cultural heritage, making it a renowned tourist destination with significant historical preservation sites, traditional crafts villages and traditional festivals.

Situated at the intersection of Da Nang and Hoi An, Blush cleverly embodies modern vitality through its architecture and functions while still honoring traditional values through meticulous details and cultural connection activities.